News

As kiwis settle into staying home, shopping continues – now via e-commerce. It is not surprising then that GridAKL residents Goose are experiencing strong growth as a direct result of COVID-19. When asked what the focus is for the next three months, Goose Founders Craig Haggart & Basky [...]

This stunning pou was commissioned by Whaotapu and carved in the Museum of Auckland in 2015 . It is Waka maumahara, a design usually used for a memorial post for a Chief but which in this instance refers to the location of the innovation precinct. The Pou is carved from a 600 year old kauri [...]

  2020 will go down in history as possibly the most turbulent year in modern memory – a global pandemic, widespread climate change protests, the Black Lives Matter revolution- a year of economic, social, and environmental chaos. What has this turmoil meant for a creative, niche StartUp [...]

There’s an abundance of creative talent bubbling and toiling away out in South Auckland- it is home to a host of  social media royalty; You Tubers, Instagrammers, Podcast Producers, Content Creators, Musicians, Actors, Designers, Entrepreneurs and more. In the heart of Manukau city sits a [...]

Despite warnings flooding in from countries around the world, no-one was fully prepared for the Covid-19 pandemic to literally shut New Zealand down mid-March 2020. Doors closed, streets deserted, whole towns and cities eerily silent. It was as if someone had flicked a switch and the Tourism [...]

Finding a product-market fit is the elusive sweet spot every startup founder is looking to hit. It is the degree to which a product satisfies a strong market demand, often seen as the first step to building a successful venture. Getting to the root of consumer’s biggest pain points can be [...]

When you ask a founder what their biggest concern is, most of them will likely mention cashflow.  Many startups have folded in their early days because they’ve run out of cash. Without meticulously tracking your spend and income, you could be in danger of undoing all the great work [...]

Founders’ Chat is a series where we share the entrepreneurial journey of founders from the GridAKL start-up hub.   User testing, also known as usability testing, is a process of identifying users’ biggest problems and uncovering a product’s issues by testing it with real users. As a [...]

When you work in technology, there’s often a reason to be buying a new electronic device, whether you’re investing in a new gadget, replacing a monitor that’s stopped working, or upgrading your phone to the latest model. Even if you don’t work in tech, the chances are [...]

Community Collaborators is a new blog series, where we hear from companies at GridAKL working together on exciting projects.     When you’re setting up your own business, it’s easy to get absorbed into your own work. You’re passionate about what you do and refining your niche. If you work [...]