News

  2020 will go down in history as possibly the most turbulent year in modern memory – a global pandemic, widespread climate change protests, the Black Lives Matter revolution- a year of economic, social, and environmental chaos. What has this turmoil meant for a creative, niche StartUp [...]

There’s an abundance of creative talent bubbling and toiling away out in South Auckland- it is home to a host of  social media royalty; You Tubers, Instagrammers, Podcast Producers, Content Creators, Musicians, Actors, Designers, Entrepreneurs and more. In the heart of Manukau city sits a [...]

Despite warnings flooding in from countries around the world, no-one was fully prepared for the Covid-19 pandemic to literally shut New Zealand down mid-March 2020. Doors closed, streets deserted, whole towns and cities eerily silent. It was as if someone had flicked a switch and the Tourism [...]

Finding a product-market fit is the elusive sweet spot every startup founder is looking to hit. It is the degree to which a product satisfies a strong market demand, often seen as the first step to building a successful venture. Getting to the root of consumer’s biggest pain points can be [...]

When you ask a founder what their biggest concern is, most of them will likely mention cashflow.  Many startups have folded in their early days because they’ve run out of cash. Without meticulously tracking your spend and income, you could be in danger of undoing all the great work [...]

Founders’ Chat is a series where we share the entrepreneurial journey of founders from the GridAKL start-up hub.   User testing, also known as usability testing, is a process of identifying users’ biggest problems and uncovering a product’s issues by testing it with real users. As a [...]

When you work in technology, there’s often a reason to be buying a new electronic device, whether you’re investing in a new gadget, replacing a monitor that’s stopped working, or upgrading your phone to the latest model. Even if you don’t work in tech, the chances are [...]

Community Collaborators is a new blog series, where we hear from companies at GridAKL working together on exciting projects.     When you’re setting up your own business, it’s easy to get absorbed into your own work. You’re passionate about what you do and refining your niche. If you work [...]

Founders’ Chat is a series where we share the entrepreneurial journey of founders from the GridAKL start-up hub.   “Do what you love and you’ll never work a day in your life.”   Or so the, somewhat controversial, saying goes.      Although many entrepreneurs would argue that even working on [...]

Your ability to protect your intellectual property (IP) can determine the success or failure of your business. IP gives you the legal right to stop others using the intangible assets that are essential to your business. Start-up Business and Intellectual Property When you’re just starting [...]