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Communications and Public Relations Workshop (Campfire PR)

October 11 @ 10:00 am - 12:00 pm

This workshop is delivered and presented by an experienced communications and public relations expert, Amy Robens from Campfire PR.

About this Event

This workshop is designed for businesses from startup through to growth phase wanting to develop authentic and enduring relationships with their stakeholders.

Communicating what you do in a captivating way is as important as your business plan. You can offer amazing goods and services but if you’re not putting your best foot forward, you’ll get lost in the market.

You need a communications plan that’s meaningful and is shaped by your organisation’s unique point-of-difference, goals and values then connect into the people who matter.

In this workshop, Amy Robens will brainstorm and ideate with you how to develop a tailored communications plan for your business as well as show you how to put it into action.

The Campfire PR workshop will cover:

  • Defining your real point-of-difference
  • Setting achievable objectives
  • How to raise your business profile
  • Developing key messages
  • Understanding who your stakeholders are
  • Creating an action plan to reach your goals
  • Measuring success

Amy launched Campfire PR to help businesses find their most meaningful purpose. Amy believes that as well as achieving a healthy bottom line, businesses have a role to play in social wellbeing and environmental sustainability as well as New Zealand’s economic performance.

Having spent more than 20 years in public relations and journalism working alongside multinationals, iconic Kiwi companies, startups, entrepreneurs and not for profits, Amy has found that her most meaningful place is using her skills to help businesses do good.

This is your opportunity to complete your communications plan for your business and meet Amy Robens, a former journalist with professional media insight as well as networks.

Complimentary barista coffee from Cafe Collective on arrival and free car parking, ticket refund available for non-attendance.

Total Price: $150 (includes GST and online payment fees).

When: Friday 4 October, 10:00am – 12:00pm.

Location: GridAKL John Lysaght (Event Space), 101 Pakenham Street West, Wynyard Quarter, Auckland 1010.

For initial questions and additional information, feel free to get in touch with Engage Pro by either mobile phone or email:

022 524 8590

For your reference, GridAKL innovation precinct comprises of three different locations and properties next to each other in Wynyard Quarter (Auckland):

(1) GridAKL John Lysaght, 101 Pakenham Street West.

(2) GridAKL Mason Brothers, 139 Pakenham Street West.

(3) GridAKL Generator Space, 12 Madden Street.


October 11
10:00 am - 12:00 pm
Event Category:


GridAKL Lysaght Building
101 Pakenham St W
Auckland, 1010 New Zealand
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GridAKL Lysaght building: event space