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Auckland DA Workshop: Writing and Presenting for Designers


4 March 2020


9:00 am


GridAKL Lysaght Building


5750 345

Who is the workshop for?
Anybody who wants to learn more about how to get the most out of a client — and deliver the most when presenting back.

You’ll likely take the most away from this course if you’re new to, or interested in, learning more about client service.

What will you learn?
Getting the right information out of a client isn’t always easy — and neither is presenting it back with confidence. So how do people make it seem so simple?

Learn tricks and tools for:
— taking a brief,
— creating a reverse brief,
— protecting yourself from scope-creep and unnecessary work,
— assessing the best way to present information back to a client,
— forming a creative rationale,
— structuring a great presentation,
— and owning your own style.

What to bring with you:
Please bring an open mind and a great attitude. Upon sign-up you’ll be invited to submit content if you’d like, but we promise it won’t feel like homework.

Jo Hanson is a Senior Account Director at Principals Brand; the largest independent brand agency in Australasia.

Jo comes from a creative background and has over a decade of client service experience across studio-set-up, strategy, branding, full-scale roll-out and brand experience projects. Jo has taught at Massey University and mentored account managers through the ranks.